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The
concept
CHANGE THE WORLD - CHANGE THE WORLD -
To every woman who seizes her own life with decisiveness and power,
Who stays on the path of optimism and confidence,
Who refuses to compromise and always stays true to herself,
Who gets involved resolutely and lives her life absolutely,
Who sees her success as a means rather than an end,
Who pushes back the limits and creates the world of tomorrow…
Lancôme dedicates Idôle.
CHANGE THE WORLD - CHANGE THE WORLD -
— MANIFESTO
Idôle is the fragrance of a conquering feminity
“2019. The world is going through profound changes.
The cards are being shuffled.
A new generation of women is questioning the status quo, breaking free from tradition and re-defining the meaning of success.
The digital revolution has inspired a shift in our society away from the old model of success, to allow for the emergence of new, inspiring pioneer figures. These leaders are much more than just examples for women to follow. They express the absolute conviction that each woman has the power to change the world by stepping resolutely towards her dream.
To change the world, you first have to change yourself. To push back your own limits.
Brought by new models of success, women are taking a new look at their own ambitions. The old schemas of achievement are giving way to the pursuit of success according to your own rules, by yourself and for yourself. But also for others.
Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Further. Stronger.
Lancôme has imagined its new great fragrance in the wake of this contemporary femininity. Lancôme is pursuing its dream: to celebrate women and accompany them on their path to happiness. Because throughout history, women have continued to change, to reinvent themselves, the brand has continued to follow their evolution and remain as close as possible to their aspirations.
A new vision of success is taking shape. Idôle is the fragrance of a conquering feminity.”
Françoise Lehmann Global Brand President